Best practice for a happy birthday email

By Insight | Publication date: 21/07/2010 | Category: Tactics > Ecommerce and email

  In a bid to enhance customer engagement, more marketers are starting to use the data at their disposal to implement personalised marketing campaigns based on triggers. Of these campaigns, sending emails triggered by a birthday or anniversary can be put into action quickly and with minimal fuss—provided marketers have collected the relevant information at sign up. To help online retailers get the most from their birthday and anniversary-related emails, Experian Marketing Services has put together a white paper called, simply, The Birthday and Anniversary Report. Here are some best-practice tips from the report. Read more